My resume

SiriusXM
Head of Growth Design

Sept 2024 – Present

  • Lead product design across Growth, Acquisition, Account, Retention, Commerce, and Identity ecosystems for SiriusXM.

  • Deliver strategic, insights-driven leadership to optimize the user experience.

  • Drive user acquisition and retention strategies, ensuring seamless and engaging user journeys from onboarding to retention, with a focus on optimizing conversion and reducing churn.

  • Design and optimize commerce and subscription management interfaces, simplifying payment processes and enhancing the overall transaction experience.

  • Manage identity features, ensuring secure and user-friendly access.

  • Leverage data and market research, including A/B testing and user research, to inform design decisions and develop user-centered designs that align with customer feedback, business needs, and market trends.

  • Design and optimize the siriusxm.com website, ensuring it aligns with marketing goals, engages users, and drives conversion.

  • Evangelize and lead strategy around design decisions.

  • Effectively influence senior-level stakeholders while representing a relentless focus on world-class UX Design that achieves business results.

  • Manage a team of designers to drive high performance and an engaged, collaborative team.

  • Reinvigorating the team culture, alignment to goals, collaboration model with other teams, and visibility within the organization.

Netflix
Head of Organic Growth Design

Dec 2019 - Feb 2024

  • Head of Organic Growth Design, a business critical team. Built the team from 4 to 19 remote designers, including 2 managers.

  • Spearheaded design strategy for significant initiatives such as Netflix’s first Ads plan and Account Sharing

  • Played pivotal role steering high priority initiatives aligned with the organization’s major product bets, leading the design strategy for several high impact and high profile initiatives

  • Expertly balanced business goals with consumer needs

  • Contributed to a revenue increase of over $2B and subscriber growth of over 100M

  • Collaborated with C-level executives to design solutions and align on overall company goals. 

  • Built and led a team of remote Product Designers focused on continually elevating the design direction and product quality while successfully delivering on business goals

  • Experimented through A/B testing and “launch and learn” market-based approach alongside qualitative research to achieve the best possible outcome

  • Champion of the Growth Design System with accessibility considerations

  • Proven track record of using UX to influence strategic decision making, communicate strategic concepts, and facilitate the creation of outstanding solutions

  • Partnered with Product and Engineering as well as many other cross-functional partners, to define the key results and identify the most impactful features to build. 

  • Built a successful, collaborative environment that encouraged deep partnership with cross-functional teams. 

  • Influenced product strategy and enabled my team to create solid, simple designs that solved complex problems.

  • Instituted and/or reinvigorated design practices that had a substantial impact on how we worked and what we delivered, such as Design QA, Flex Designer, and meaningful Design Reviews.

  • Drove discipline-wide conversations and created deliverables to improve processes and operations.

Coursera
Head of Growth Design

Jul 2018 – Nov 2019

  • Led the Growth Design team

  • Launched many successful, impactful experiences that drove acquisition and retention

  • Designed both logged-in and logged-out product spaces

  • Used A/B experimentation alongside qualitative research to achieve the best possible product outcome

  • Expanded the team from 3 to 7

  • Successfully up-skilled and adapted all of us to “growth” design where it is vital to balance data, business requirements, and the user experience, experimenting to achieve the best possible outcome.

  • Developed team goals, processes, and norms with cross-functional peers, ensuring efficient and effective operations, including revamping the hiring and onboarding practices

  • Collaborated with my cross-functional peers to develop team goals, processes, and norms to ensure our teams were operationally efficient and effective.

  • Partnered with Recruiting to create a streamlined hiring process for designers.

  • Active member of design leadership.

PayPal
Design Manager

Jan 2018 – May 2018

  • Led a team of UX designers both in the US and abroad.

  • Led the design strategy. 

  • Unified the design team.

  • Streamlined the design team’s cross-functional relationships with research, content, product, and marketing.

  • Created an end-to-end customer-focused story for the product vision.

  • Partnered heavily with user research to understand our customers first hand and in situ.

  • Active member of design leadership.

Counsyl
UX Design Leader

Nov 2015 – Jan 2018

  • UX leader for the Digital Product Team.

  • Improved user experience in both digital and non-digital areas.

  • Improved the overall experience for patients and providers.

  • Collaborated with many partners: legal, marketing, engineering, genetic counselors, laboratory leaders, patients, and doctors.

  • Enhanced the corporate website, genetic result reports, the pricing experience, and other strategic initiatives.

  • Led UX research, patient communication improvements, metrics and data tracking,

  • Grew the user-centered design practice at the company.

  • Collaborated with C-level executives and founders.

  • Active member of digital product leadership.

Practice Fusion Principal Designer

Apr 2014 – Dec 2015

  • Designed solutions for a complex electronic health record (EHR) product

  • Principal designer responsible for critical areas of the product such as the ICD-10 transition, referrals, tasks, messaging, insurance estimates and reporting

  • Successfully worked across various product teams in an agile environment. Worked with program managers, testers, and engineers to analyze business requirements and design products that would meet (and exceed) our users’ expectations.

  • Leveraged user research to develop deep empathy for our users and learn about their workflows.

  • Expressed the voice of the users throughout the product development process.

  • Consistent advocate for the user and for design. Designed simple solutions for intricate workflows.

  • Gave and solicited feedback with other designers in order to continually raise the bar for quality and consistency.

  • Contributed to product and design leadership.

Senior UX Designer
Siemens Medical Solutions
Healthcare
2004 – 2014

UX Designer
JPMorgan Chase
Banking
2000 – 2004

Knowledge Bases Manager
MicroStrategy
Business Intelligence
1998-2000

Education

James Madison University
Harrisonburg, VA
Bachelor of Arts

Patent

US D784,367: Display screen or portion thereof with graphical user interface (April 2017)

My portfolio