My resume
SiriusXM
Head of Growth Design
Sept 2024 – Present
As Head of Growth Design, Senior Director of Experience Design, I lead the product design and content strategy for experiences that acquire new subscribers, help current subscribers manage their account, and enhance identity experiences.
Partner with Product, Engineering, Brand, Marketing, Programming, Data Science, and other functional partners to build great experiences and deliver optimal business outcomes.
Netflix
Head of Organic Growth Design
Dec 2019 - Feb 2024
Head of Organic Growth Design, a business critical team. Built the team from 4 to 19 remote designers, including 2 managers.
Played pivotal role steering high priority initiatives aligned with the organization’s major product bets, leading the design strategy for several high impact and high profile initiatives, including paid account sharing and the new Ads plan.
Partnered with Product and Engineering as well as many other cross-functional partners, to define the key results and identify the most impactful features to build. Built a successful, collaborative environment that encouraged deep partnership with cross-functional teams. Influenced product strategy and enabled my team to create solid, simple designs that solved complex problems.
Collaborated with C-level executives to design solutions and align on overall company goals. Experimented through A/B testing and “launch and learn” market-based approach. Successfully launched many projects over 4 years that increased revenue (upward of $2B) and subscriber numbers (upward of 100M).
Championed creation and implementation of the Growth Design System, which included accessibility considerations.
Instituted and/or reinvigorated design practices that had a substantial impact on how we worked and what we delivered, such as Design QA, Flex Designer, and meaningful Design Reviews. Drove discipline-wide conversations and created deliverables to improve processes and operations. Active member of design leadership.
Coursera
Head of Growth Design
Jul 2018 – Nov 2019
Led Growth design. Expanded the team to include seven designers. Successfully upskilled and adapted all of us to “growth” design where it is vital to balance data, business requirements, and the user experience, experimenting to achieve the best possible outcome.
Collaborated with my cross-functional peers to develop team goals, processes, and norms to ensure our teams were operationally efficient and effective.
Partnered with Recruiting to create a streamlined hiring process for designers. Active member of design leadership.
PayPal
Design Manager
Jan 2018 – May 2018
Led a team of UX designers both in the US and abroad.
Led the design strategy. Unified the design team.
Streamlined the design team’s cross-functional relationships with research, content, product, and marketing.
Created an end-to-end customer-focused story for the product vision.
Counsyl
Head of UX Design
Nov 2015 – Jan 2018
Head of UX for the Digital Product Team. Improved user experience in both digital and non-digital areas. Improved the overall experience for patients and providers.
Collaborated with many partners: legal, marketing, engineering, genetic counselors, laboratory leaders, patients, and doctors.
Enhanced the corporate website, genetic result reports, the pricing experience, and other strategic initiatives. Led UX research, patient communication improvements, metrics and data tracking,
Grew the user-centered design practice at the company. Active member of digital product leadership.
Practice Fusion Principal Designer
Apr 2014 – Dec 2015
Principal designer for several highly strategic product areas. Collaborated with product team members and company leadership to design complex products for an electronic health record (EHR).
Successfully worked across various product teams in an agile environment. Worked with program managers, testers, and engineers to analyze business requirements and design products that would meet (and exceed) our users’ expectations.
Leveraged user research to develop deep empathy for our users and learn about their workflows. Expressed the voice of the users throughout the product development process.
Consistent advocate for the user and for design. Designed simple solutions for intricate workflows.
Gave and solicited feedback with other designers in order to continually raise the bar for quality and consistency. Contributed to product and design leadership.
Senior UX Designer
Siemens Medical Solutions
Healthcare
2004 – 2014
UX Designer
JPMorgan Chase
Banking
2000 – 2004
Knowledge Bases Manager
MicroStrategy
Business Intelligence
1998-2000
Education
James Madison University
Harrisonburg, VA
Bachelor of Arts
Patent
US D784,367: Display screen or portion thereof with graphical user interface (April 2017)